Posted by: J.Y. Monk Real Estate School
Published: January 18, 2017
As a North Carolina real estate broker, even though you generally work “for yourself,” you are not exempt from having to maintain a resume. Brokers must hang their real estate license with a broker-in-charge, and that means you need to convince a brokerage that you are the best candidate for their roster. While you could likely get brought on by any old brokerage, there are probably some you find more desirable than others. On the flip side, the best brokerages probably have many candidates just like you who are looking to join their team.
This is where your resume comes into play. A resume is your highlight reel that shows why you are a great candidate, and it is designed specifically to get you into the interview. Here are four tips you can use to create a great resume that will open doors for your career.
Step 1: Make use of a great headline.
Many professionals create their resume with a focus on listing accomplishments, education, and experience. What they often overlook is a headline that informs the broker who they are and what value they would bring to the brokerage.While so many resumes do not even include one, a headline can set the tone and establish your brand quickly, before the reviewer moves on to the rest of your resume. Let your headline be your competitive advantage.
Step 2: Show you’re a self-starter.
Flip the script and imagine that you are a recruiter for a brokerage firm. You know that the ideal candidate is one who will require the least amount of training and support from the brokerage. You’re looking for a motivated individual.
Flip the script back, and now you see where you can land another advantage. Find a way to demonstrate your self-motivation. If relocating, show how you plan to be successful in the new market. Already established? Show how you got to where you are. Think about past experiences where you overcame odds to be successful. Write about a time you went above and beyond to bring value to a client. Do you have a well-written, thoughtful business plan? Create an addendum to your resume or bring it to the interview to show that you’re motivated and ready to do business.
Step 3: Focus on what you’ve done instead of where you’ve been.
Here is a key piece of information. What you have achieved throughout your experiences is more important than where you have been throughout your experiences. When listing previous roles, the real meat of the section is the bullet points that show what you accomplished in those roles.
Did you have impressive sales numbers? Point them out and explain how you achieved them. Detail the projects you spearheaded and point out why you were valuable. The reviewer of your resume will be looking at what you have accomplished and achieved to paint a picture of your self-determination.
Step 4: Note your special expertise.
A rookie mistake often made by candidates is to try to appear to be an expert in everything. That is unrealistic, and brokerages will not believe it. Someone who claims to be an expert in everything is more likely an expert in nothing.
Rather, focus on the things at which you already excel—those are your specialties. Those specialties help create your brand, and your brand is what makes you the best candidate for the brokerage’s roster. Are you incredibly gifted at helping new buyers match expectations with a budget? Have you consistently helped families struggling through foreclosures or short sales? These are skills to note in your resume that will help get you hired.
In the end, remember that brokers are looking for a candidate who will help their business be more successful. They are looking for someone who can apply what they know and what they have done to provide value for the clients and grow the brand. Keep your resume clean, formatted properly, and error-free. Remember, you do not have to be the best at everything. Know who you are and how you bring value...and you’ll be all set!