Kaplan University School of Professional and Continuing Education Kaplan University School of Professional and Continuing Education

Articles and Information for North Carolina Real Estate Brokers and BICs

Social media considerationsHow to Get More Real Estate Leads from Social Media

Social media is a key piece of the marketing strategies for almost all real estate professionals. Social media is a broad term, and each platform has its own strengths, weaknesses, and intricacies. Knowing how to effectively utilize social media can help you put your brand in front of the right people and gather more leads.



Customers telling you what they needThe One Real Estate Marketing Strategy You Can't Afford to Ignore

In a crowded advertising marketplace, traditional marketing strategies are becoming less and less effective. Learn how to break through the clutter and noise of traditional advertising by understanding who your customers are and providing what they need.



Real Estate Professional's Network of ContactsHow Referral Marketing Can Help Grow your Real Estate Business

One of the most fundamental ways to maintain a consistent business in North Carolina real estate is to routinely ask your clients for referrals. Get tangible strategies for making the most out of your existing referral network and expanding your reach for future growth.



How to choose a real estate brokerageHow to Choose a Real Estate Brokerage

Choosing a real estate brokerage can be difficult and overwhelming. But it doesn't have to be! This article will detail all of the important questions that you should know the answer to prior to deciding where to hang your license and set up shop. The article also compares franchise offices to smaller, locally-owned operations and details the advantages and disadvantages of each.



Becoming a successful real estate agent in North CarolinaHow to Be a Successful Real Estate Agent

There’s no secret to becoming a real estate broker (agent) in North Carolina. Complete the education, pass the exam, hang your license with a broker, and you’re done. But, becoming licensed does not guarantee success. It takes a lot of hard work to be a successful real estate agent, and even hard work may not be enough. Find out what it takes to create your own success in your chosen market. 



North Carolina Real Estate Market PulseThe Downside of an "Up" Real Estate Market

Brokers and their clients do not hesitate to describe 2015 as a seller’s market in North Carolina. This sounds like an ideal development for listing agents whose chances of selling homes quickly are high. But there is another factor that complicates the dynamism of this scenario.



New North Carolina real estate disclosure requiredNew Real Estate Disclosure Required for North Carolina Real Estate Brokers

A new Mineral, Oil, and Gas Rights Mandatory Disclosure Statement is now required for most residential real estate sales in North Carolina. This new form is separate from, and in addition to, the Residential Property Owners' Association Statement. Find out more!



Real Estate agent safety tipsReal Estate Agent Safety: 10 Tips for Protecting Yourself

Real estate agent safety is a hot topic right now in North Carolina and beyond. These ten tips will give you the knowledge and mindset to protect yourself and avoid potentially dangerous situations as a real estate professional.




Defining urban infill in North Carolina real estateWhat is Urban Infill?

Revitalizing our Hometowns Article Series: Part I

In the first article of our Revitalizing our Hometowns series, you'll learn how to participate in the greater urban infill redevelopment cycle for profit, while still contributing to community branding and facilitating local smart growth. Our North Carolina communities can succeed and prosper in the 21st century global economy without losing their sense of identity and unique natural and cultural resources.


Urban Smart Growth Principles for Community Enrichment

Revitalizing our Hometowns Article Series: Part II

Smart Growth is a collection of ten different land use and development principles that aim to enhance quality of life, preserve the natural environment, and save money over time. Smart Growth is a sizeable topic within our series, so we have created three articles to appropriately detail the principles. In this first article, we will explore Smart Growth principles that foster community enrichment.


Urban Smart Growth Principles for Development and DesignUrban Smart Growth Principles for Development & Design

Revitalizing our Hometowns Article Series: Part II

The second Smart Growth article in our series focuses on the smart growth principles related to urban development and design. We will detail the importance of making predictable, fair, and cost-effective development decisions and the value of compact design. We will also talk about the strategy of developing a range of housing opportunities and choices.


Urban Smart Growth for Environmental OpportunitiesUrban Smart Growth Principles for Environmental Opportunities

Revitalizing our Hometowns Article Series: Part II

In the final Smart Growth article in our Revitalizing our Hometowns series, we will explore some of the environmental opportunities that come from urban redevelopment. We will talk about the benefits of preserving open space, farmland, natural beauty, and critical environmental areas. We also explore transportation variety, mix land use, and walkable neighborhoods.


The North Carolina Real Estate Broker's Role in Urban Infill Development

Revitalizing our Hometowns Article Series: Part III

In the latest installment of our Revitalizing our Hometowns series, we detail the North Carolina Real Estate Broker's role in urban infill development and detail ways in which you can take an active role in the revitalization of your community. 



A Case Study in Economic Development - Edenton, NC A Case Study in Economic Development—Edenton, NC

Revitalizing our Hometowns Article Series: Part IV

While the previous articles in this series have explained urban infill and economic development in theory, this case study cites a real world example of revitalization in practice. We examine Edenton, North Carolina and a partnership with Preservation North Carolina to transform the old Edenton Cotton Mill Village from dilapidated shacks to modern village residences.


Making a Difference, One Building at a Time

Revitalizing our Hometowns Article Series: Part V

The final article in the Revitalizing our Hometowns series examines a revitalization effort in Jacksonville, North Carolina, specifically from the perspective of one small business and their role in the process. We take a look at Biagio's Italian Coffee and Espresso Bar, and the owners' effort to bring value to the community with a customer-centric business model.