Kaplan University School of Professional and Continuing Education Kaplan University School of Professional and Continuing Education

Real Estate Accelerator Boot Camp

The Skills You Need to Achieve Success!

What Makes a Successful Real Estate Agent?

There's so much more involved than just learning the rules and regulations of your state. Yes, J.Y. Monk can help you pass your licensing exam. But, once you've been licensed, where do you go from there?

It is reported that roughly 50% of real estate agents quit within the first year of licensure. Most agents aren't prepared to build a successful business. They lack the tools, skills, and experience required to make it. As a real estate agent, you need to be more than just a salesperson. You need to be an entrepreneur; a marketer; an accountant. You need a plan that goes beyond the next sale.

Real Estate Accelerator: Two Days That Can Change Everything

Real Estate Accelerator is a 16-hour intensive boot camp that will bridge the gap between earning a license and developing a robust book of business. This program will arm you with business building skills and critical operating activities utilized by the nation’s most successful real estate agents. You will leave the program prepared to implement the integral plans and tools you need to launch a successful business. We follow it up with four weeks of personal coaching to help ensure you can transform your knowledge into real-world achievement.

Our program is built upon the three foundations every real estate agent needs:

We'll not only teach you how to build out each of these plans, we'll help you understand how they fit together, and how they guide and direct your day-to-day business practices. We'll also give you access to the tools you need to support every aspect of those plans.

 

The Business Plan

It all starts with a practical, adaptable, and achievable business plan. You need to understand what success looks like on a daily, weekly, monthly, and yearly basis, and know how to measure it. You also need to be able to adapt and change to stay ahead of industry trends and fluctuations. You'll learn how to:

  • Write SMART goals
  • Develop an actionable lead generation strategy
  • Understand a successful P&L statement and money management plan
  • Formulate a budget that accounts for taxes and insurance

The Marketing Plan

To identify and attract your ideal customer, you need to understand them: who they are, what they're looking for, and how to best give it to them. You also need to understand your market, and the best approaches and platforms to reach it. We'll teach you how to:

  • Develop a unique value proposition
  • Create an effective online persona
  • Learn to strategically use search engine marketing, Zillow/Trulia, and Realtor.com
  • Understand the value of a solid personal brand and logo
  • Determine and implement appropriate marketing strategies that align with your personality type, market, and budget

The Income Plan

How much income do you need to make a profit for the year? What should your growth percentages look like year-over-year? Can you afford to take time off? We'll help you answer those questions by showing you how to:

  • Set your financial goals
  • Calculate total lead generation and closing activities required to support your financial goals
  • Determine your work and vacation schedule

The Tools

We know building a successful business is an ongoing process. We're there to support you with these valuable resources to keep you going after you've completed your two-day workshop:

  • 6-month CRM subscription to IXACT Contact and the skill to build your database and launch activities
  • Sales Skills Best Practices checklist
  • 6 weeks of access to KnowledgeDNA Goal Tracker
  • 4 weeks of continued coaching and accountability to ensure your success